The Economy of Behavior Control (EBC) is a new framework for understanding human behavior simply. It is made up of six main parallels from human behavior to a financial economy, two seemingly complex ideas together that create simplicity.

We teach you the basics of this idea, which improves your ability to understand your behavior and, more importantly, your ability to become who you want to be.

You can learn more about each of the main parallels below (or read our article on the EBC here).

Behavior is the way to the future we want. And the GAP between our intention and our behavior is what causes us the most suffering in life. If we can decrease that gap and align our behavior with our best intentions, our lives will improve.

We teach you about the essential components of unconscious and conscious behavior with the end goal of helping you behave more intentionally.

In any type of Economy, currency is the foundation because it allows us to exchange value easily. And when it comes to self-improvement, most of us think that time is our most important currency. It is not 🤯  because time is not our limiting resource.

What is our most limiting resource? Blood sugar. 

Blood sugar allows us to be conscious, which is what allows us to behave the way we intend to and to create the habits we want. You can think of blood sugar as mental effort or even "mental dollars".

We go in-depth on the why behind why blood sugar is our currency in the EBC and, more importantly, how to apply this information to help you become who you want to be.

We all know what it means to spend, right? You exchange some currency for something you want or need. In the same way that you use money to buy clothes, you use blood sugar to buy consciousness.

Simple. (Though there are, of course, ways we spend unconsciously in the EBC, but we get to those in the course!)

Saving really has two meanings. It can mean to store or to prevent waste.

In the EBC (Economy of Behavior Control), we focus on how to prevent the wasteful expenditure of blood sugar.

A quick, practical example of saving in the EBC is to decrease the load on your working memory by working at a clean, organized desk. (Studies show that more blood sugar is used to perform the same tasks at a messy desk when compared to a clean one.)

The more mental dollars you save, the more you free up to do the things you want to.

We teach you the best ways to save in the EBC because saving plays a key role in profiting.

Next to saving, working is another way to profit. Working, simply put, is earning currency.

In the EBC we replenish blood sugar in two major ways: sleeping and eating. It's a Truth we are all familiar with: a good diet and proper sleep are beneficial.

In EBC terms, we need to earn mental dollars so that we actually have some to invest.

The third (and best) way to profit in an economy is through investing. An investment is a way to receive continuous and effortless income.

The way we achieve this in the EBC is by deliberately creating the habits that will serve us. Why? Because habits don't require blood sugar to be performed or maintained (as you learn in the Currency Module).

This ☝️ is the biggest unlock. Currency is limited, so in order to make the most use out of our limited resource, we create behaviors that don't require that same currency ➡️  ongoing and consistent benefit without more expenditure of mental dollars.

Profit is the goal of any economy. And when it comes to living the life you want...why not make that the end goal? That's exactly what we did with the Economy of Behavior Control.

Profit in the EBC is behaving the way you intend to, it's becoming who you want to be.

We believe that is the most worthwhile goal to have, so we've made it our North Star to guide us in everyday living.

Habits are the answer. Period.

Habits are the investments of self-improvement because they don't rely on blood sugar (our currency in the EBC) in the same way as conscious behaviors.

If you get the right habits, your life will dramatically improve.

So, we teach you how habits work and how to create the ones that will serve you best.

Once you understand the process we walk you through your Habit Planner so that you are beyond prepared to take on your desired behavior change.

Mindset is arguably the most important part of any behavior change.

We need a few key ingredients: growth mindset, optimism, and self-compassion, all of which we go over in the course so that you can become who you want to be because, again, that is the ultimate goal.

Everything we do at Hack That Habit is aimed at helping you become exactly who you want to be, that version of yourself that you dream about and know you are going to become eventually. Only, we don't have patience for eventually. 

We want to bring that future to you quicker and easier than if you didn't implement Life's Simplest Strategy.

What are you waiting for?

This is WIDELY misunderstood, even in the scientific community. The truth is that there is no magic number. It's not 21 days. It's not 66 days. There is no amount of time that it takes. The best estimates vary from 18-254 days because there's so much more to it than just time.

What we do know is that the better you understand the process of behavior change, and the more deliberate you are in your habit-creation, the quicker and easier it is to change. We teach you all of these things and more with an easy-to-understand framework in our video course Life's Simplest Strategy.

The truth is, you don't need to. You'll probably do just fine without learning Life's Simplest Strategy because you are a life-long learner. The mere fact that you're in a place like this, looking to better yourself is going to serve you well throughout your life.

That said, we've done our best to distill complex information about the human behavioral system so that it is easily understandable and, more importantly, so that you can take deliberate action to improve yourself and your life. We call it Life's Simplest Strategy because it is the ultimate framework for living more effectively. It will save you time and effort in your behavior change journey. And if it doesn't, get your money back. But, it's entirely up to you.

Chances are, if you’ve been interested enough to get to this point, you love learning new ways to better yourself. And Life’s Simplest Strategy is a new way to understand your behavior that allows you to take advantage of the underlying mechanisms so that you can start behaving more deliberately and create the life you want. If that sounds appealing to you, then this course will likely be a great fit.

You get unlimited access. We aren't going to give something to you and then take it away! Life's Simplest Strategy is meant to be used time and time again to create the habits you want. This course is accessible 24/7 on a Desktop, Tablet, or Mobile Device and includes all future content updates.

It is entirely self-paced so you can start and finish whenever you’d like.

That’s entirely up to you. It can be completed in one day or over the course of 1-2 weeks.

We encourage our students to go through the course at their own speed, however, it typically takes 3-5 hours to study the material and really understand it. Because the course is so compact, many of our students like to go through it a couple of times — "it's like re-reading a really good book!".

In terms of study patterns, some of our students study fifteen minutes a day for a couple of weeks. Others finish the entire course in one sitting. The only right way is your way.

Can you say "Email Support"!? We are always available to help you understand and apply the material because our goal is to help you create the habits and life you want. Reach out with any questions here.

We also offer coaching with our Founder & CEO that you can find here.